Branding Identity & Logo Design Work

Think of your logo as the Batman to your Gotham City (aka your brand). It’s not just a pretty face; it’s the cape-wearing, building-scaling, bad-guy-beating symbol that makes your audience go “Holy brand recognition, Batman!”

Logo and brand identity design are crucial components of a company’s overall branding strategy. A well-designed logo serves as the visual representation of a company’s brand and should accurately reflect its values, mission, and personality. It’s a symbol that customers can easily recognize and associate with the brand. The logo should also be versatile and able to work across a variety of mediums, such as websites, print materials, and merchandise. In addition to the logo, a strong brand identity should also include color palettes, typography, imagery, and tone of voice. These elements should be consistent across all touchpoints to reinforce the brand and create a cohesive experience for the customer. Investing in professional logos and brand design can set a company apart from its competitors and help establish a strong brand presence.

As a branding and design agency, we understand the importance of a strong and impactful logo for your business. A logo is the face of your brand and can greatly influence how potential customers perceive your company. Each logo design option we present is thoughtfully crafted, taking into consideration your brand values, target audience, and industry. We work closely with you to create logos that accurately represent your brand’s voice and vision. Whether you’re looking for a simple and sleek design, or something more elaborate, we are dedicated to creating a logo that will effectively communicate your brand and help you reach your goals.

Logo Design for VishwaYuj Ayurveda and Yoga

VishwaYuj is an Ayurveda & Yoga Clinic in Eindhoven, Netherlands. They offer personalized consultations, ayurvedic therapies & treatments, yoga classes and wellness workshops.

Logo Brief for Vishwayuj Concept:

“Harmonious Universal Wellness” The final logo should encapsulate Vishwayuj’s mission of making Ayurveda and Yoga accessible while conveying a sense of holistic health and balance. The logo should feel welcoming and inclusive, balancing professionalism with a sense of warmth and wellness. It should be versatile enough to work across various platforms, from signage to digital media. While rooted in Indian tradition, the logo should have a universal appeal to resonate with a Dutch and international audience.

Design Idea we followed:

A logo that visually represents the union of universal wellness principles with a modern, accessible approach. The design should evoke a sense of harmony, balance, and holistic health.

Key Elements:

Representation of ‘Vishwa’ (universe) and ‘Yuj’ (unite)

Incorporation of Ayurveda and Yoga symbols

Balance of body, mind, and spirit

Symbolic Elements we considered:

– A stylized globe or circular element to represent ‘Vishwa’ (universe)

– Interlocking or uniting shapes to symbolize ‘Yuj’ (unite)

– Subtle incorporation of a bridge motif

– Ayurvedic elements (e.g., stylized leaves or herbs)

– Yoga-inspired shapes (e.g., lotus position silhouette or Om symbol)

Color Palette:

Earthy, calming tones that reflect nature and balance – deep green, warm yellow, and grounding brown

Typography:

A clean, modern font that’s easily readable, paired with a more artistic script for ‘Vishwayuj’ to blend contemporary accessibility with traditional wisdom.

Logo Design for Taksh by Natesans

For the ‘Taksh’ by Natesans logo, we’ve been tasked with creating a design that incorporates an earthy color palette and draws inspiration from late 2nd-century antique disc stones or jeweler’s moulds, blending ancient artistry with contemporary branding.

Logo Design for Mira Silks

For ‘Mira Silks’, an exclusive saree brand based in Texas, USA, we’ve been commissioned to design a logo featuring a Kanjivaram motif and a color palette that evokes the rich tradition of Indian sarees.

The logo design for the silk saree brand captures the essence of traditional Indian attire, while also giving it a modern and contemporary twist. We designed the logo to be simple, memorable, and timeless, as it will be the face of the brand and represent it across all channels.

When designing a logo for a saree brand, the use of vibrant colors and intricate patterns can be a great way to evoke the beauty and richness of Indian textiles. It’s important to choose colors that not only complement the brand’s identity but also resonate with the target audience.

The typography used in the logo was carefully considered to ensure that it conveys the brand’s personality and style. The font was chosen to be easily readable and versatile, allowing the brand to use it across various marketing collaterals. We also considered the brand’s overall messaging and unique selling proposition when designing the logo. We wanted the logo to be able to convey the brand’s core values and differentiate it from the competition while creating a strong emotional connection with customers. We believe it’s a critical component of the brand’s visual identity and should be given the attention and care it deserves.

Logo Design for Driver's Edge

When we were commissioned to rev up a logo design for Driver’s Edge, a car detailing service in Bangalore, the logo had to be modern and sporty with a dark theme. So we played with stylized car silhouettes, sleek, angular letters that could double as racing stripes, and a dark backdrop with pops of neon.

Logo Design for Choli Maker

Choli Maker threw us a challenge: whip up a logo that’s more colorful than a Bollywood wardrobe, fresher than mint chutney, and screams ‘blouse stitching’ louder than a sewing machine on espresso!

Logo & Branding Branding & Design